The Second Brain Model
We created the Second Brain Model to help us turn our messy business idea into a clear strategy and concrete plan.
Traditional approaches to business strategy didn’t work for us—they were full of jargon and didn’t reflect how we actually think or work. We wanted a framework that helped us define our own approach, in our own language and the Second Brain Model was born.
The Model is rooted in our knowledge and experience which spans the fields of behavioural science, marketing, communications and research. Read about Ana and Katie, the brains behind Second Brain.
There are three key elements to the Second Brain Model - YOU, US and our unique FRAMEWORK.
You are the expert on your business. You bring a willingness to learn and to do the work.
We act as a second brain offering an outside perspective to filter, organise and reflect back your knowledge of your business in a thoughtful way.
The framework provides the structure. It helps you to articulate & visualise your business offer (what), strategy (how/who with) and vision (why).
Working with us
The first step is for you to get in touch using our short web enquiry form where we’ll ask you a few questions about your business or business idea to help us get to know you. Once you’ve submitted your enquiry we’ll send you a link to book in a short intro call with one of us (we use GoogleMeet). During the call we’ll talk about your business or business idea, what we do and how you can work with us.
After the intro call you can book in for your Big Picture Sessions. Depending on your situation, we’ll schedule 2-3 sessions, ideally over a 4-6 week period. These are usually held online, however we may be able to offer in person sessions in some circumstances for an additional fee.
Once we’ve started your Big Picture Sessions you’ll get exclusive access to a personalised Miro Space where you’ll be able to find all the resources we create together. We’ll also send a follow up email after each session with a summary of what we achieved and discussed.
After we’ve completed your Big Picture Sessions together you’ll have the opportunity to book in for our Diving into the Details sessions or individual support sessions.
Our Approach
When you work with Second Brain, you’ll experience a thoughtful, human-centred approach that meets you where you are.
From our first friendly intro call to Big Picture Sessions and ongoing support, we help you gain clarity, explore new ideas, build confidence, and create a strategy that feels uniquely yours—so you can move your business forward with purpose and ease.
OUR GUIDING PRINCIPLES
We are CURIOUS
We are genuinely interested in learning about you and your business and we value what you have to share. We love to think deeply, learn constantly, and apply new knowledge in meaningful ways.
WE ARE COMPASSIONATE
We see you as a valuable human being and help you see yourself through our eyes—without the negative noise that often clouds self-perception. We recognise your skills, experience, and the unique value you bring.
WE ARE REFLECTIVE
We listen actively, making sure you feel seen and understood. We help you recognise your strengths, reflect your insights back to you, and help you gain clarity about yourself and your business.